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Media Relations and Policies

Interview Requests
The Marketing Communications department handles all media inquiries. We support the media's effort to provide news of interest to the community and are pleased to help you in your efforts. Our first responsibility is for the health and welfare of our patients. We have both legal and ethical responsibilities to preserve patient confidentiality. To ensure that we meet these obligations, we have the following media policies.

  • Media representatives must contact Marketing Communications to arrange interviews with our physicians, employees and patients.

  • Marketing Communications: (308) 398-5820, Monday-Friday, 8 a.m.-4:30 p.m.
  • After hours, contact the staff member on call at (308) 379-9160.
  • A Marketing Communications staff member will meet you when you arrive and take you to the location of your interview and/or photo shoot. A Marketing Communications staff member will accompany reporters, photographers and videographers at all times.

Patient Condition Reports

  • Regular Business Hours: Contact Marketing Communications, Monday-Friday, 8 a.m.-4:30 p.m. at (308) 398-5820 or (308) 379-9160.
  • Evenings and weekends: call (308) 384-4600 and ask for the nursing supervisor on duty.
  • Reporters must have the first and last name of patient and the patient must be listed in the Saint Francis directory in order to release information.

Unless the patient has expressed otherwise and opted out of releasing any information, only the following conditions will be released.

  • Under Evaluation: Patient undergoing assessment.
  • Good: Vital signs are stable and within normal limits. The patient is conscious and comfortable (indicators are excellent).
  • Fair: Vital signs are stable and within normal limits. The patient is conscious and comfortable (indicators are favorable).
  • Poor: Vital signs are unstable and not within normal limits. Patient is acutely ill. (Indicators are questionable)
  • Critical: Vital signs are unstable and not within normal limits. The patient may be unconscious (indicators are unfavorable).
  • Treated and released: Received treatment but not admitted.
  • Treated and transferred: Received treatment. Transferred to a different facililty.